Define

As marketing transforms at an ever-quickening pace, new opportunities for effective marketing are appearing every day while old strategies disappear. To maintain your ability to influence people you must be very good at understanding business problems, because without clearly defining the problem, you will stumble in the dark and come up with solutions that don’t work. Our goal is to frame the problem correctly in order to develop effective marketing and communications.

Collaborate

Most companies are driven by a top down approach when it comes to visual design. There are storyboards, meetings, and slide decks to communicate the designers vision. With this method however, there are many assumptions made without fully exploring what's actually possible. At Fieldguide, we foster an environment where these assumptions are quickly challenged and changed to create a symbiotic relationship between the team members.

Ideate

Ideation is to use creativity and innovation in order to develop solutions. By expanding the solution space, the design team will be able to look beyond the usual methods of solving problems in order to find better, more elegant, and satisfying solutions to problems that affect a user's experience of a product.